Custom server deployment
It is common practice with most of today's developers to "fit" a front-end design to pre-existing server infrastructure. While this method works for most applications, it creates webpages that look and function just about the same as anybody else’s. A banner ad, a handful of graphic elements, a textual description, a set of navigation links, and a series of database populated links. Going to any of the "big" eCommerce sites will show you webpages that look very similar to those and to themselves.

When do you need custom servers?
A primary use of turnkey server software is for building "thin-client" applications, such as those used in intra/extra-net applications for sales force automation or for interactive kiosks and point of sale end-caps.

How about when you need something different? Perhaps as simple as different placement of the standard elements? Or irregular sizes? Or perhaps you might need popup panels, dynamic client-side processing, sophisticated graphics and animation, games, dynamic data re-population, and non-redirected data loads. It is often very difficult to support sophisticated front-end functionality with pre-existing server infrastructure without extensive customization to the transaction and presentation layers supplied with most "off-the-shelf/canned/re-purposed" packages available today. The question arises, if extensive modifications are needed, then why not start from scratch and do it right in the first place?.

Chino.Com specializes in developing servers that support sophisticated front-end functionality. We believe that the user experience should be the driving force in web design. And we support it.